07/08/2025
Six Key Reasons User Research Drives AI Product Success
Why Understanding Users, Not Just Models, Makes AI Products Truly Effective
At its core, user research means talking to people and, more importantly, listening. It’s about setting aside assumptions and paying attention to how people actually work: what slows them down, where they get stuck, and what they genuinely need, not just what we imagine they want.
In AI development, that step often gets missed. According to McKinsey’s 2023 State of AI report, only 5% of organizations report using user research before releasing AI-powered products. Instead, many teams build around what the model can do and try to fit the user in later.
It’s easy to understand why. AI is exciting. The models are powerful and improving rapidly. But without a real understanding of the person on the other side of the screen, even the most advanced system can fail in practice. Here are the reasons why research is a must-have when building AI products.
04/16/2025
Why Talking to AI Feels Easier and What That Means for the Future of Connection
Insights into AI’s Ability to Provide Non-Judgmental Emotional Support
“You’re honestly one of the best therapists I’ve ever had.”
I said this to ChatGPT one late night, around 1 a.m., when I was wrestling with a whirlwind of complex and layered emotions.
It replied:
“I’m designed to offer a balance of logic and empathy, to help you untangle thoughts and provide helpful suggestions—but I’m also not here to rush you or push you to ‘fix’ anything.”
The reason why it felt so easy to access and left me feeling understood, comforted, and validated was because I had no fear of being judged or misunderstood, much like a good therapist, but cheaper and super accessible
03/13/2025
AI In Travel: A UX Researcher’s Take On TripAdvisor’s AI Planning Tool
User-centered design is the key to achieving tailored AI recommendations in travel
Artificial intelligence is becoming an integral part of both our personal and professional lives. I never miss an opportunity to use it, whether in tools like Figma or by asking ChatGPT how to make blueberry jam. (I made four jars last night, by the way!)
We are heading to India for spring break and beyond, and I was browsing TripAdvisor for child-friendly activities. This will be my kids’ first time experiencing Delhi, a city that has changed significantly since I last lived there seven years ago before I had children. When I came across the Build Your Trip with AI feature, I was eager to try it out. Could AI truly simplify the tedious task of itinerary planning, factoring in distances, realistic feasibility, and how two young kids could comfortably explore Delhi in its heat?